Anthem
Anthem identified a key demographic of customers aging into Medicare. Their customers needed to be notified of important upcoming milestone dates and deadlines. Anthem asked the design team to create responsive web pages and widgets that help customers find the right plan for them.
Role
UI Designer
Team
UX Designer - Ray Tao
Creative Director - Juan Camilo Lozano
Agency
Deloitte Digital
The Experience
This landing page was created in conjunction with an email marketing campaign to notify customers of their Medicare eligibility. With accessibility in mind, we created a landing page suitable for this key demographic using brand colors, fonts, and typography. We also introduced caricatures and location to personalize the experience.
This widget was designed to customize the Anthem customer experience in finding the best Medicare plan. We made the process simple with three easy steps to get the most desirable plan.
The widget output provides the customer with this plan recommendation. Here the customer is able to see the plan’s prescription, provider coverage, core benefits, and perks of using Anthem as their provider. It also provides alternative recommendations for comparison shopping.